Discussion about Marketing

The audio book market has been growing steadily for years and is recording growth figures that the established book market can only dream of. Sales are increasingly shifting from the purchase of a classic audio book on CD to the use of online portals and streaming services. The offerings of new and established providers are now huge. – What is going on in the audio play and audio book market? What are the audience's preferences? What are new producers working on? How is the cooperation with the public producers going, whose purpose is not the business? What are the effects of the new media and what is to be expected of the podcast wave for which series are playing an increasingly important role? – These are some of the questions that presenter Hans Sarkowicz will discuss with his guests. 

With:
Katrin Machulik (DAV), Torsten Surberg (Audible), Sven Vaders (Boxine), Margarete Koch (SWR Media Services GmbH)

Moderation: Hans Sarkowicz (hr)